Don McCrea

Your Business Legacy

Area of Expertise
IT, privacy & security, business strategy, regenerative sustainability, corporate social responsibility, enterprise risk management, intellectual property as strategy, marketing strategy, entrepreneurship

I am currently president of Your Business Legacy, a consultancy focused on coaching family business owners to a successful exit from their business when they retire. Prior to that, I gained over 20 years experience in executive and adult education as faculty, administrator, and executive student.

I was most recently president of Bus-Ed Partners, Inc., a private consulting firm that brought together higher education institutions and business to the mutual benefit of both. I served as consultant in this regard with UC Berkeley’s College of Engineering as Director, Strategic Alliances and UCLA’s Anderson School of Management as Director of Custom Solutions for Executive Education Programs for five years, as well as leading its corporate governance education programs and its CIO Summit programs.

Prior to my work with UC Berkeley and UCLA, I was Director of Executive Education for the Merage School of Management at University of California, Irvine for five years and Director of the Executive Degree Program at the Peter F. Drucker Graduate School of Management at Claremont Graduate University. I taught B2B and International Marketing for five years in Pepperdine University’s Executive, Professional, and full-time MBA programs.

I have almost 30 years of experience with Fortune 100 computer companies (NCR Corporation, Unisys, Digital Equipment Corporation) and the Department of Defense as a systems designer, senior systems development manager, product manager, and senior marketing and sales manager. I have sold and marketed to global clients in industrial, consumer, and government markets and am a consultant to business on marketing and sales issues.

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