Area of Expertise
I have a solid understanding of general advertising, digital, social and SEM/SEO best practices so I am able to identify the right tactics across a multitude of marketing channels.
I am an experienced Marketing professional with a consistent track record of exceeding expectations in uniquely challenging situations. I was a tax accountant for several years before shifting my focus to marketing and advertising. I started out as a media planner, but my main focus has been in the areas of account/marketing/project management.
My formative years were spent in direct marketing where I worked on large-scale acquisition and retention efforts for Air New Zealand, Nintendo and Nissan. I have worked at international advertising agencies like TBWA/Chiat Day and DDB as well as small local shops. I have returned to my accounting roots and am currently the head of marketing for RINA Accountants & Advisors.
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