Marissa Lyman  

Director, Demand Operations

Area of Expertise

Marissa is the Director of Americas Growth Marketing for Adobe’s Digital Experience business unit. Her team partners with sales to co-own pipeline creation, setting the strategy for how to drive demand and engagement with current and potential customers. She previously led business operations for Digital Experience Marketing, overseeing org-wide communication and engagement, spend management, and analytics special projects.

Marissa joined Adobe through its acquisition of Marketo, where she served as the Chief of Staff for the company’s CMO and founded the Marketo Marketing Rotational Program. She started her career in journalism before transitioning to public relations and later corporate communications. Marissa lives in San Francisco and holds a BA in Print Journalism from the University of Southern California and an MBA from UC Berkeley’s Haas School of Business.

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