Director of Performance Marketing Digital Marketing
Area of Expertise
Digital Strategy, Why Client Insight is the Ultimate Guide for Digital Marketing, Marketing Automation, How to Drive Leads & Sales with Paid Search, Data & Analytics, Digital Transformation
Over the past 10 years, Shawn Clark has amassed hands on experience developing and executing digital marketing tactics across SEM Programmatic, Affiliates, Paid Social, Site Analytics, Measurement and Audience Activation. Shawn’s unique approach, under the Ferguson umbrella, amplified his rigor supporting dozens of web properties for both pureplay and omnichannel environments.
With both the consumer and the professional contractor in mind, Shawn has developed marketing strategy models for both B2C, B2B, and B2B2C leading to an ability to deliver the right message to the right user at the right time on the right device and all at scale.
More recently, Shawn is developing a team and a performance culture to evaluate offline measurement methods that help the business better understand digital marketing investments across a plethora of brick-and-mortar locations.
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