Active term 9/2021 – 9/2022 – Currently active
Area of Expertise
Strategic Marketing Consultant
Dan S. Robbins is a seasoned marketing executive with proven success building a global, aspirational, high-growth consumer packaged goods (CPG) brand. Experienced in creating successful programs that drive B2C and B2B sales and build brand affinity. As Head of Marketing for FOX Factory, he was instrumental in building the brand and the company’s yearly sales from $125M in 2009 to $619M in 2018.
The momentum his team’s marketing efforts continues and resulted in record, fiscal year sales of $890.6M in 2020. As Head of Investor Relations, Robbins assisted FOX in expanding its shareholder base, building relationships with buy-side investors and sell-side analysts, and increasing market cap from $0.68B at IPO in August 2013 to $5B in January 2021.
Robbins began his marketing career 27 years ago serving as publishing technologist and online product manager for K-12 textbook publisher Addison Wesley, a division of Pearson Education. Since then Dan has held key roles in media, B2C, and B2B companies like ClickTracks Analytics Inc., technology publisher ZDNet (now a CBS Interactive property), and VoIP provider Dialpad Communications (now a Yahoo! service).