Darryl Kay
Area of Expertise
Digital Strategy, Data & Analytics
Elex-Tech
Creative Producer
12+ years of experience in project management / production and a lifetime passion for video games has led to 4 shipped titles and a few in active development. I joke that if you were to examine my DNA, it would be comprised of pixels. In the gaming industry, I have worked with a multitude of different teams with extremely different disciplines to create worlds that are fun, unique, and innovative.
While Marketing is not part of my day-to-day, I understand the importance of ensuring that the overall branding, positioning, and success of any video game lies in how the game is marketed. I look forward to sharing what I know, but more importantly, learning from the students, my peers, and the faculty.
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