Joe Hasselwander 

Head of Web Marketing

Area of Expertise
Website governance and stewardship SEO, IA and business process improvement UX and user testing Lead generation, CRO and content strategy Visual brand expression & messaging

Joe has over 20 years experience managing corporate websites, driving web channel programs, and creating web teams. His work spans premier technology brands including Sprint, Oracle, Abobe, Shure, Magento, and Twitter. Joe is also passionate about brand positioning and messaging, integrated marketing, and performance analytics.

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