Area of Expertise
Marketing strategy, positioning, branding, PR, demand generation, budgeting, Account Based Marketing (ABM)
Marketing and Branding
Experienced software marketing professional, specializing in start-ups. B2B technology expertise in variety of segments, buyer personas and target markets. Well-versed in the ways of both start-ups and established companies. Experience includes fintech (Recurly), brand protection (Appdetex, MarkMonitor, Thomson Reuters), cybersecurity (Zone Labs, Check Point) and entertainment (proud member of original founding team at Netflix).