Area of Expertise
Understanding Customer Experience
Director, West & Central Sales
Royal Cup, Inc.
As a Director of West and Central Regional Sales at Royal Cup Coffee & Tea, Ted is responsible for all current and new business customers in the commercial and noncommercial foodservice space. Ted has held four progressive roles in his tenure with Royal Cup which has allowed him to hone his sales and marketing leadership expertise.
Prior to Royal Cup, Ted worked for Safeway for over eight years in progressive management roles. Ted earned a bachelor’s degree from Cal State East Bay where he studied Public, Professional, and Organizational Communication.