Peter Rooney
Active term 11/2022 – 11/2023– Currently active
Area of Expertise
Your Customer Experience Strategy, Your Customers, Their Experience Journey, Customer-Focused Innovation, Customer First Culture, Principles of Customer Relationship Building
Executive Vice President & Managing Director, Healthcare Practice Lead
MRM
Peter is an accomplished health-industry executive with more than two decades of experience leading business strategy and driving success for clients and agencies across a range of pharmaceutical, consumer and non-profit brands.
Peter currently leads the global healthcare practice for MRM, a modern digital experience agency. He is relentlessly focused on customer-driven growth and innovation, with a deep understanding of what it takes to lead and position brands to win in the new era of healthcare—defined by the acceleration of personalized treatments, hyper-connected experiences, empowered consumers, and digitally enabled HCPs.
Outside of MRM, Peter has been very active in the organ donation and transplantation community. Peter is the past Chairman of NJ Sharing Network Foundation and now sits on the Governing Board of Trustees.